Physician-founded patient-access software platform

The Patient-Access Layer for Elective Specialty Care

PR360 connects informed patients with qualified specialty practices through procedure-specific education, automated qualification, and scheduling. Practices pay for qualified appointments, not clicks. Starting with interventional radiology.

SIR Vendor Directory member · 13 specialty service lines

SIR Vendor Directory member ·
13 specialty service lines

Explore PR360 For Your Practice

Explore Strategic Partnerships

Why PR360

The Platform Behind Specialty Patient Access

Most healthcare solutions address only one part of the patient journey: advertising, website traffic, referrals, call handling, or scheduling. Patient Reach 360 connects these activities in a single specialty-focused workflow.

PR360 helps participating practices educate patients, generate informed interest, capture and organize patient inquiries, support defined qualification and eligibility workflows, coordinate appointment requests, and measure patient-access activity from first engagement through scheduled consultation.

The result is a more accountable patient-access process built around appropriate access and appointment coordination—not impressions, clicks, or disconnected inquiries.

Specialty-Care Expertise

Built with over 25 years of interventional radiology and specialty-practice insight to address the operational realities of patient access, clinical follow-up, and procedure-driven care.

Integrated Patient Access

Designed to help practices connect patient education, engagement, qualification, scheduling, and performance visibility in one coordinated platform.

Procedure-Specific Pathways

Supporting an expanding range of specialty-specific patient journeys across interventional radiology and specialized elective outpatient care pathways for growing practices nationwide.

Our Workflow

A Connected Patient-Access Workflow

PR360 brings together the patient-access activities that are often fragmented across marketing tools, call workflows, scheduling systems, and practice reporting.

Patient Education & Engagement

Help patients understand their condition, care pathways, and appropriate next steps through targeted digital sources.

Patient Education & Engagement

Help patients understand their condition, care pathways, and appropriate next steps through targeted digital sources.

Eligibility Qualification

Capture the information needed to support appropriate next steps, including defined intake and eligibility considerations.

Eligibility Qualification

Capture the information needed to support appropriate next steps, including defined intake and eligibility considerations.

Appointment Coordination

Support mobile-first appointment requests and coordination with participating-practice availability.

Appointment Coordination

Support mobile-first appointment requests and coordination with participating-practice availability.

Performance Visibility

Help practice partners understand activity from patient inquiry through scheduled consultation and downstream care metrics.

Performance Visibility

Help practice partners understand activity from patient inquiry through scheduled consultation and downstream care metrics.

Explore PR360 For Your Practice

Specialty-Care
Purpose-built for high-value,
procedure-driven care.
PR360 is initially focused on interventional radiology and elective outpatient specialty care—clinical pathways where clear patient education, timely response, eligibility considerations, provider capacity, and appointment coordination can materially influence access to treatment.
The platform is designed to support procedure-specific care journeys across multiple service lines and to expand into adjacent specialty categories where access friction and patient conversion remain significant challenges.
Discuss a Strategic Partnership
Discuss a Strategic Partnership
Practice
Strengthen access while your team
focuses on care.
PR360 helps specialty practices streamline patient access, from education and inquiry to qualification, scheduling, and performance reporting. The platform reduces fragmented workflows while supporting procedure-specific patient engagement, standardized intake and eligibility processes, timely appointment coordination, and follow-up.
Practices also gain visibility into appointment activity, consultations, and service-line performance while participating in a growing specialty-care access network.
Discuss a Strategic Partnership
Discuss a Strategic Partnership
Partnership
Building the patient-access infrastructure for specialty care.
PR360 collaborates with multisite provider organizations, office-based lab networks, health systems, clinical researchers, healthcare technology companies, and procedure-ecosystem partners seeking to improve patient access and specialty-care delivery.
These partnerships aim to strengthen care coordination, streamline patient journeys, address operational challenges, and support scalable solutions that help patients navigate procedure-specific treatment options across diverse healthcare settings.
Discuss a Strategic Partnership
Discuss a Strategic Partnership

Our Approach

A New Standard for Specialty Care Access

PR360 supports a more structured approach to patient access, practice operations, and strategic collaboration across procedure-driven specialty care.

Specialty-Care
Purpose-built for high-value,
procedure-driven care.
PR360 is initially focused on interventional radiology and elective outpatient specialty care—clinical pathways where clear patient education, timely response, eligibility considerations, provider capacity, and appointment coordination can materially influence access to treatment.
The platform is designed to support procedure-specific care journeys across multiple service lines and to expand into adjacent specialty categories where access friction and patient conversion remain significant challenges.
Discuss a Strategic Partnership
Discuss a Strategic Partnership
Practice
Strengthen access while your team
focuses on care.
PR360 helps specialty practices streamline patient access, from education and inquiry to qualification, scheduling, and performance reporting. The platform reduces fragmented workflows while supporting procedure-specific patient engagement, standardized intake and eligibility processes, timely appointment coordination, and follow-up.
Practices also gain visibility into appointment activity, consultations, and service-line performance while participating in a growing specialty-care access network.
Discuss a Strategic Partnership
Discuss a Strategic Partnership
Partnership
Building the patient-access infrastructure for specialty care.
PR360 collaborates with multisite provider organizations, office-based lab networks, health systems, clinical researchers, healthcare technology companies, and procedure-ecosystem partners seeking to improve patient access and specialty-care delivery.
These partnerships aim to strengthen care coordination, streamline patient journeys, address operational challenges, and support scalable solutions that help patients navigate procedure-specific treatment options across diverse healthcare settings.
Discuss a Strategic Partnership
Discuss a Strategic Partnership

Specialty-Care
Purpose-built for high-value,
procedure-driven care.
PR360 is initially focused on interventional radiology and elective outpatient specialty care—clinical pathways where clear patient education, timely response, eligibility considerations, provider capacity, and appointment coordination can materially influence access to treatment.
The platform is designed to support procedure-specific care journeys across multiple service lines and to expand into adjacent specialty categories where access friction and patient conversion remain significant challenges.
Explore Specialty Care Pathways
Explore Specialty Care Pathways
Practice
Strengthen access while your team
focuses on care.
PR360 helps specialty practices streamline patient access, from education and inquiry to qualification, scheduling, and performance reporting. The platform reduces fragmented workflows while supporting procedure-specific patient engagement, standardized intake and eligibility processes, timely appointment coordination, and follow-up.
Practices also gain visibility into appointment activity, consultations, and service-line performance while participating in a growing specialty-care access network.
Request a Practice Discussion
Request a Practice Discussion
Partnership
Building the patient-access infrastructure for specialty care.
PR360 collaborates with multisite provider organizations, office-based lab networks, health systems, clinical researchers, healthcare technology companies, and procedure-ecosystem partners seeking to improve patient access and specialty-care delivery.
These partnerships aim to strengthen care coordination, streamline patient journeys, address operational challenges, and support scalable solutions that help patients navigate procedure-specific treatment options across diverse healthcare settings.
Discuss a Strategic Partnership
Discuss a Strategic Partnership

Our Platform

Powering the Patient-to-Practice Journey

PR360 connects patient education, engagement, and scheduling with real-time performance insights. A unified platform that helps specialty practices turn patient interest into measurable outcomes.

Procedure-Specific Demand Engine

Condition education and multi-channel patient engagement tailored to each service line, target audience, and market to build awareness, generate qualified interest, and drive demand for specialized procedures.

Automated Qualification & Nurture

Automated workflows deliver 8–10 touchpoints across calls, SMS, email, and reminders to educate patients, assess their readiness, maintain engagement, and guide them toward the next step in their care journey.

Scheduling & Coordination

Mobile-first appointment requests connect interested patients with practice availability, simplifying scheduling, reducing coordination delays, and helping practices move qualified patients from initial inquiry to confirmed appointments.

Practice Performance Dashboard

Live performance reporting tracks every stage from inquiry to qualification, booking, and consultation, giving practices clear visibility into conversion rates, patient engagement, campaign effectiveness, and opportunities to improve access.

Practice Performance Dashboard

Procedure-Specific Demand Engine

Automated Qualification & Nurture

Scheduling & Coordination

Practice Performance Dashboard

Patient-Access Data Layer

Cross-procedure and cross-market conversion data reveals patient behavior, engagement patterns, and performance trends, helping refine targeting, optimize campaigns, improve conversion efficiency, and strengthen future demand-generation strategies.